TikTok Engagement Rate
Calculate your TikTok engagement rate by views or followers — with the same formula brands use.
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How this works — and why it's private
- Engagement rate by views = (likes + comments + shares + saves) ÷ views × 100. This is the number brands ask about most on TikTok.
- Engagement rate by followers = the same divided by followers — useful when you want to compare with Instagram.
- A healthy TikTok account usually sits between 5% and 9% by views. Anything above that is strong.
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